Every retail store needs good signage. Not only do signs help promote your business and increase sales, but they also make your business more convenient for your customer base. The following are five types of signage every retail shop needs.
1. Customer Capture
Exterior signage helps capture the attention of potential customers as they walk or drive by your business. Make sure the signage chosen is brightly coloured with clean lines that are easy to read at a distance. Light-up and LED signage works extremely well for catching the eye, particularly after dark. Exterior signs should be simple, with your name and logo, and possibly a word or two to define the business type if it isn't obvious from the logo.
2. Promotion Awareness
The right signs also work extremely well for keeping customers excited about current and upcoming promotions. Seasonal sales banners can be used indoors and out. You may also want free-standing signs or ceiling signs placed near areas with promotional items to help encourage purchase. Make sure signs are clear, easy to read and in bright colours that will draw the eye.
3. Easy Wayfinding
A frustrated customer won't shop in your store anymore, so make sure they can easily find their way around your establishment. Wayfinding signs can help direct a customer to different departments, help them find exits and checkouts and lead the way to amenities such as lavatories or customer service counters. Light up signs should be used for any safety wayfinding signs, such as those that indicate the location of exits.
4. Brand Awareness
You want your customers to remember your store in the future, especially if they are looking for an item that you carry. Make sure all signs are branded with your logo and colours. This helps your customers remember your store, even if they aren't aware of it. The next time they are shopping, they will be more likely to visit a store that they subconsciously associate with your type of products.
5. Cross Promotion
Signage can help you cross-promote related items, thus increasing sales. For example, at a general retail store, you may wish to cross-promote the sports drink with the sporting goods equipment. One way to encourage the purchase of both is to put up promotional signage advertising the two items together. This will capture your customers' attention and possibly increase your sales numbers.
Contact a retail signage supplier and designer for more assistance.