If you're looking for a cheap and effective way to promote your business to a broad audience, why not think about lawn signs? You may be familiar with this type of advertising as it is often used extensively during a government election, but it can be equally as powerful to push your local business. What should you think about as you weigh up your options?
Understanding the Benefits
The biggest advantage of lawn signs is their sheer flexibility. Once they are printed and you have also picked up the simple metal stakes, you can place them onto a lawn in a matter of seconds. They will remain in place even in inclement weather and are easy to remove once you're finished with your campaign.
Deploying with Ease
Flexibility may be particularly important if you have a large number of these signs to deploy. After all, you may rely on volunteer labour in some cases and want to ensure they can get the work done with the minimum inconvenience.
Choosing the Material
The signs are typically made from a corrugated plastic product which is certainly durable and relatively inexpensive. Your printer can apply your message using full CMYK colour on both sides, so people get what you're trying to say whether they are coming or going.
Designing Your Signs
You'll be familiar with conventional lawn signs, but you don't have to take something off the shelf. You may be able to design an unusual product that has a custom shape or size to help it stand out even more.
Getting the Necessary Permissions
Remember to check to see if there are any restrictions when it comes to erecting these signs. In some jurisdictions, you may need special permission, while homeowner associations in some neighbourhoods may have introduced bylaws that restrict any display.
Spreading the Word
However, lawn signs will typically take some beating if you're looking for a tried and tested way to get your message in front of your ideal client. Other businesses have used them to promote restaurants, new openings, or weekend events, while some organisations favour this type of signage to help them with fundraisers or to promote candidates in a local by-election.
Placing Your Order
Talk with your signage supplier about the various options. They'll be able to provide you with a quote, and due to its relative simplicity, this order may not take very long to fulfil. For more information, contact a sign supplier near you.