If you are opening up a retail business, one of the crucial aspects that you will have to consider is signage. This is because signage is one of the fastest and easiest ways to communicate with your potential customers and can considerably boost the sales of your business. Moreover, the proper signage will increase the amount of foot traffic that your business receives, which in turn could mean an increase in sales. However, incorporating signage into your business is not about posting signs anywhere you feel like. You need to determine the different locations that would require signage and that would be strategic for your business. Below are some of the types of signage that all retailers should invest in.
The biggest hurdle that you will face as a retailer is enticing customers to walk into your business while they are going about their day. Therefore, it will be essential to curate eye-catching sidewalk signage that would grab the attention of passersby and convince them to pay a visit to your store. The first thing you should note about sidewalk signage is that it is the first impression that people will get about your business. As such, you need to ensure that it is designed to portray the image that you want for your business.
Secondly, you need to consider that people do not typically walk down the streets taking their time to read all the signs that they come across. Therefore, you need to ensure that not only do you grab their attention but that they can read your sign at a glance. The faster that you communicate with the passersby, the higher the chances that your store will receive constant foot traffic.
Once the potential customers are in the store, they need to be able to find their way around. Some retailers take wayfinding signs for granted, as they assume that if they have staff working at the store, then they should be able to direct the customers. The reality is that some people prefer to peruse a new store on their own without having a chat with the employees.
On the other hand, if your staff is preoccupied with other customers, it should be easy for other customers to look around and see directional signage that would help them navigate around your store unchaperoned. The easier it is to navigate your store, the higher the chances customers can find what they are looking for and buy it.