In the current high-tech world, business owners are fascinated with advertising over the internet and over mobile platforms. However, when it comes to actually capturing people's attention, occasionally a good, traditional business sign may be your best bet especially for small-scale businesses. To maximise the effectiveness of your front-store signage, there are 3 crucial design aspects you should focus on when designing posters, banners and other signage.
The colour choice plays a huge role in a well-designed signage. Consider the major brands out there and what colours they are associated with. Typically, colour may help express the identity of a particular brand. In fact, many customers identify brands due to their colour. As a business owner, you should choose a color choice that displays the personality of your business. Equally, consider longevity of the colour choice because today's trendy colour may be tomorrow's eyesore.
Basically, your sign's contrast will impact on how easily passers-by will read the message contained in it. Contrast, thus, is a critical factor for any attractive business sign. Generally, signs feature either graphics or text in the foreground, together with an uninterrupted background colour. In this case, the contrast between what's in the foreground and in the background is important to the reader's recollection of the content. By way of example, you can use a dark colour for your texts on an extremely light background. What you should avoid is combining similar colours because they will lower your sign's readability.
Nevertheless, a weak colour variance may be supported with a drop shadow or an outline around the texts on the foreground. Additionally, you may also add a border around the lettering or graphics to increase viewer's reading speed.
Basically, the larger the texts, the easier someone can read. This is particularly crucial if you are putting up a roadside business signage that will be seen at a considerable distance. You can choose to use, say ten feet per inch of text height. Therefore, lettering characterised by, say ten inches of height will allow viewers an easy time to read at significant distances. Additionally, the type of font used also affects legibility. Although you may prefer a flowery script to display a specific style, people might have a hard time reading it over considerable viewing distances.
By adhering to the above-mentioned design principles, you will be surprised at the sizeable number of clients who will stop at your store and make a purchase, simple because they saw your compelling business sign.