Tips for Creating a Business Sign That Gets Noticed By Your Customers
Your business sign should do more than just mark off your address and state your name; it should get noticed by customers you're hoping to get through the front door! A good sign will create buzz and interest in your business and what you're selling, and make potential customers want to come inside and look around. When you're ready to create a business sign that gets noticed, note a few simple tips to keep in mind.
1. Use the right color
Dull, neutral colors are good for professional businesses and production facilities, but for businesses that sell a product and want customers to come in and shop, or for a restaurant, you want bold, compelling color that catches their eyes. Red and yellow are associated with energy and action, and these can be easily seen by potential customers. Green is good for being seen and is often associated with food, so it's a great color for restaurant signs. Avoid dull colors that tend to blend into the background or that don't stand out against a building.
2. Use bold lettering with graphic design
As with colors, plain block lettering may be good for a professional business, but to really catch the eyes of customers and shoppers, use something bold. If you run an Irish pub, have lettering in the shape of shamrocks or use shamrocks as the dot over an i; add a beer mug to the end of the name. If you operate a trendy boutique, choose lettering that resembles a city skyline at night; create an A shape with a faux building and lights coming from a window, or an L shape with taller buildings connected to smaller buildings. Your potential customers may be drawn to the shapes and graphics as they catch their eyes.
3. Light it up
Even during the day, it can be good to have lights connected to your business sign. This can cut down on the glare from the sun that may obscure the sign, and a light can catch the eyes of your potential customers. For something fun and unique, you might switch the color of the light regularly so that your sign is noticed by regular customers who may not notice it as easily; a new color can catch their eyes as they drive by or walk by in a mall, and it may seem as if you have an entirely new sign when you've just changed the color of the light itself.