The signage outside your business is important for bringing customers through your front door, as no one will frequent a business that they cannot find. They may also keep walking if they cannot distinguish the name and type of company. Inside your store or other establishment, you may need to call attention to special products and offers to increase sales.
However, simply putting up a sign may not be enough to get the attention of customers, and in some cases your signage can be a distraction. Note a few tips from the pros for creating effective business signs.
1. Keep it simple
You might want a font in a style that reflects your business or product, but you also need to choose something that is simple and easy to read. One common mistake that many business owners make is using a very decorative font for their entire sign to match the font used for their company name. If it's too fancy, it may be downright unreadable. Instead, opt for a fancy first letter and then use a block text for the rest of the wording if you must have something scrolling or ornate. Or use the fancy font for your business name but choose something simple for your message or slogan. This will ensure customers can actually read the sign, even from a distance.
2. Location, location, location
Location is important for real estate, but also for your signage. Too often business owners are focused on creating their signs without thinking about where they will be located, but this is vitally important. Can your front sign be seen from the road and across the parking lot? Can it also be seen by those simply walking by? A front sign cannot be hidden from a distance, but it shouldn't be so high up on a building that pedestrians cannot see it either.
Inside the building, the same rules apply. A sign should be visible from any part of the building but should also be located where it applies. For example, signs that call attention to limited sales might be located right at the entrance, rather than at the checkout area. A sign does very little good if it's located where customers might not see it until they're done shopping.
3. Go digital
Standard old-fashioned signs are good, but digital signs can be even more effective. Blinking, flashing, multi-colored signs can catch the attention of more traffic outside your building. They can also be used to call attention to special sales or products inside your store. If you notice that your standard signs don't seem to be making a difference with customers, digital signs might be what you need.
For more information, contact a business such as Kirkby Bros Signwriters.