Signs: Uplifting Signs for Spas, Studios and Gyms

Signs: Uplifting Signs for Spas, Studios and Gyms

Signage: Types That All Retailers Should Invest In

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If you are opening up a retail business, one of the crucial aspects that you will have to consider is signage. This is because signage is one of the fastest and easiest ways to communicate with your potential customers and can considerably boost the sales of your business. Moreover, the proper signage will increase the amount of foot traffic that your business receives, which in turn could mean an increase in sales. However, incorporating signage into your business is not about posting signs anywhere you feel like. You need to determine the different locations that would require signage and that would be strategic for your business. Below are some of the types of signage that all retailers should invest in. Sidewalk signage The biggest hurdle that you will face as a retailer is enticing customers to walk into your business while they are going about their day. Therefore, it will be essential to curate eye-catching sidewalk signage that would grab the attention of passersby and convince them to pay a visit to your store. The first thing you should note about sidewalk signage is that it is the first impression that people will get about your business. As such, you need to ensure that it is designed to portray the image that you want for your business. Secondly, you need to consider that people do not typically walk down the streets taking their time to read all the signs that they come across. Therefore, you need to ensure that not only do you grab their attention but that they can read your sign at a glance. The faster that you communicate with the passersby, the higher the chances that your store will receive constant foot traffic. Wayfinding signage Once the potential customers are in the store, they need to be able to find their way around. Some retailers take wayfinding signs for granted, as they assume that if they have staff working at the store, then they should be able to direct the customers. The reality is that some people prefer to peruse a new store on their own without having a chat with the employees. On the other hand, if your staff is preoccupied with other customers, it should be easy for other customers to look around and see directional signage that would help them navigate around your store unchaperoned. The easier it is to navigate your store, the higher the chances customers can find what they are looking for and buy...

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3 design guidelines for creating business signs that draw customers

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In the current high-tech world, business owners are fascinated with advertising over the internet and over mobile platforms. However, when it comes to actually capturing people’s attention, occasionally a good, traditional business sign may be your best bet especially for small-scale businesses. To maximise the effectiveness of your front-store signage, there are 3 crucial design aspects you should focus on when designing posters, banners and other signage. Colour The colour choice plays a huge role in a well-designed signage. Consider the major brands out there and what colours they are associated with. Typically, colour may help express the identity of a particular brand. In fact, many customers identify brands due to their colour. As a business owner, you should choose a color choice that displays the personality of your business. Equally, consider longevity of the colour choice because today’s trendy colour may be tomorrow’s eyesore. Contrast  Basically, your sign’s contrast will impact on how easily passers-by will read the message contained in it. Contrast, thus, is a critical factor for any attractive business sign. Generally, signs feature either graphics or text in the foreground, together with an uninterrupted background colour. In this case, the contrast between what’s in the foreground and in the background is important to the reader’s recollection of the content. By way of example, you can use a dark colour for your texts on an extremely light background. What you should avoid is combining similar colours because they will lower your sign’s readability. Nevertheless, a weak colour variance may be supported with a drop shadow or an outline around the texts on the foreground. Additionally, you may also add a border around the lettering or graphics to increase viewer’s reading speed. Size Basically, the larger the texts, the easier someone can read. This is particularly crucial if you are putting up a roadside business signage that will be seen at a considerable distance. You can choose to use, say ten feet per inch of text height. Therefore, lettering characterised by, say ten inches of height will allow viewers an easy time to read at significant distances. Additionally, the type of font used also affects legibility. Although you may prefer a flowery script to display a specific style, people might have a hard time reading it over considerable viewing distances. By adhering to the above-mentioned design principles, you will be surprised at the sizeable number of clients who will stop at your store and make a purchase, simple because they saw your compelling business...

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Tips for Creating a Business Sign That Gets Noticed By Your Customers

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Your business sign should do more than just mark off your address and state your name; it should get noticed by customers you’re hoping to get through the front door! A good sign will create buzz and interest in your business and what you’re selling, and make potential customers want to come inside and look around. When you’re ready to create a business sign that gets noticed, note a few simple tips to keep in mind. 1. Use the right color Dull, neutral colors are good for professional businesses and production facilities, but for businesses that sell a product and want customers to come in and shop, or for a restaurant, you want bold, compelling color that catches their eyes. Red and yellow are associated with energy and action, and these can be easily seen by potential customers. Green is good for being seen and is often associated with food, so it’s a great color for restaurant signs. Avoid dull colors that tend to blend into the background or that don’t stand out against a building. 2. Use bold lettering with graphic design As with colors, plain block lettering may be good for a professional business, but to really catch the eyes of customers and shoppers, use something bold. If you run an Irish pub, have lettering in the shape of shamrocks or use shamrocks as the dot over an i; add a beer mug to the end of the name. If you operate a trendy boutique, choose lettering that resembles a city skyline at night; create an A shape with a faux building and lights coming from a window, or an L shape with taller buildings connected to smaller buildings. Your potential customers may be drawn to the shapes and graphics as they catch their eyes. 3. Light it up Even during the day, it can be good to have lights connected to your business sign. This can cut down on the glare from the sun that may obscure the sign, and a light can catch the eyes of your potential customers. For something fun and unique, you might switch the color of the light regularly so that your sign is noticed by regular customers who may not notice it as easily; a new color can catch their eyes as they drive by or walk by in a mall, and it may seem as if you have an entirely new sign when you’ve just changed the color of the light...

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Four Benefits of LED Lighting in Signs

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Although the type of bulbs used in your car taillights or those in a stoplight might not interest you, they should. In recent years, advancements in science and technology have allowed LEDs, which previously held a minority of the market, to be installed in countless machines from cars to airplanes, but their most eye-catching use by far has been in the illumination of LED signs for businesses. Vivid colors and intense brightness make them ideal for attracting new customers, but what else makes them so special? Energy Efficiency Known scientifically as light-emitting diodes, the light seen from LEDs is actually the result of released photons from excited electrons. Unlike traditional lights with circuits and wires, these modern alternatives can be powered with very little electricity. The US Department of Energys estimates that the highest-rated LED bulbs use about 75% less energy than traditional lighting options, and these savings can be directly reflected by your decreased monthly energy bill. Longevity While the bulbs used for business signs in years past had a short life span and needed replacing on a regular basis, one LED light can last for 50,000 continuous hours. This all but eliminates the need for employees to maintain the lights on your business sign for over 13 years (depending on how many hours per day your sign is operational). Even though the upfront cost might first deter store owners from changing their traditional lighting system, in the long run, LED lights are far cheaper. As an added benefit, unlike standard lights that will simply burn out when they have reached their expiration, LEDs will slowly fade, as the diodes can no longer output such high levels of light. This means the stress and inconvenience caused by a suddenly dark light or a missing letter in your business’s name is a thing of the past since LEDs actually give you a warning of their impending failure. Durability As evidenced by their use in outdoor conditions, LEDs are able to withstand extreme temperatures and weather with little effect on their overall operation. This is great news for business owners looking for exterior signage and lighting options. Besides just weather, they are also resistant to shock and impact, making outdoor LED lighting the superior choice to any other system. Versatility The final main benefit of LEDs for your sign is their ability to produce a wide range of colors, patterns, and effects. While traditional neon and fluorescent signs come in a limited spectrum of colors (with little room for flashes or animation), LEDs are individually programmable for a more eye-catching...

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3 Business Signs That Pass the Right Message to Your Customers

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As a business owner, there are many things you would want to say to your customers, such as what you sell, where you’re located, what offers you have and so on. However, you cannot do all this by yourself. Business signs can help you convey the right message to the right audience and greatly improve sales and customer satisfaction. Read on learn more about three options you have for signage. Outdoor signs Outdoor signs are the most common. They are big and boldly displayed for everyone to see. Their main aim is to alert all and sundry that your business exists and that they should come see what you have to offer.  As a result, they are effective at bringing in new customers. Often, outdoor business signs are simple, just featuring the name of the business and the logo, if you have one. The fewer the details, the larger and more visible your signs will be. If your business operates after hours, adding lighting to the sign will ensure people see it at night too. Informational signs Informational signs can either be indoors or outdoors. As the name suggests, their main aim is provide additional information to your customers. These signs compliment outdoor signs by letting people get a better understanding of the business even without steeping inside. Mostly, outdoor informational signs are used to relay information such as pricing of items, announcing sales, announcing introduction of new products or even announcing recalls. Informational signs should also bear contact details. Indoor informational signs also provide vital details to the consumer. These communicate important details such as which products are on offer, where different categories of products are located or details about different products. Indoor informational signs can also provide information such as payment options, admission of pets or presence slippery floors. Such signs reduce the need for customers to engage excessively with the business owner, giving you enough time to handle sales instead. Directional signs Directional signs aid customers to locate your business premises within an establishment. These signs ensure that once customers have seen outdoor signs on the outside, they are able to trace where your actual store is located and complete a sale. As such, directional signs will guide customers through staircases, multiple shops or through different isles within a retail store. Depending on what business you have—formal, retail or hospitality—you can get different types of signs created for you. You can go for the versatile and unique signwriting, contemporary printing or simple engraving and painting. Talk to sign writing companies for more information about your...

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3 Tips From the Pros for Effective Business Signage

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The signage outside your business is important for bringing customers through your front door, as no one will frequent a business that they cannot find. They may also keep walking if they cannot distinguish the name and type of company. Inside your store or other establishment, you may need to call attention to special products and offers to increase sales. However, simply putting up a sign may not be enough to get the attention of customers, and in some cases your signage can be a distraction. Note a few tips from the pros for creating effective business signs. 1. Keep it simple You might want a font in a style that reflects your business or product, but you also need to choose something that is simple and easy to read. One common mistake that many business owners make is using a very decorative font for their entire sign to match the font used for their company name. If it’s too fancy, it may be downright unreadable. Instead, opt for a fancy first letter and then use a block text for the rest of the wording if you must have something scrolling or ornate. Or use the fancy font for your business name but choose something simple for your message or slogan. This will ensure customers can actually read the sign, even from a distance. 2. Location, location, location Location is important for real estate, but also for your signage. Too often business owners are focused on creating their signs without thinking about where they will be located, but this is vitally important. Can your front sign be seen from the road and across the parking lot? Can it also be seen by those simply walking by? A front sign cannot be hidden from a distance, but it shouldn’t be so high up on a building that pedestrians cannot see it either. Inside the building, the same rules apply. A sign should be visible from any part of the building but should also be located where it applies. For example, signs that call attention to limited sales might be located right at the entrance, rather than at the checkout area. A sign does very little good if it’s located where customers might not see it until they’re done shopping. 3. Go digital Standard old-fashioned signs are good, but digital signs can be even more effective. Blinking, flashing, multi-colored signs can catch the attention of more traffic outside your building. They can also be used to call attention to special sales or products inside your store. If you notice that your standard signs don’t seem to be making a difference with customers, digital signs might be what you need. For more information, contact a business such as Kirkby Bros...

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