Signs: Uplifting Signs for Spas, Studios and Gyms

Signs: Uplifting Signs for Spas, Studios and Gyms

Four Benefits of LED Lighting in Signs

Posted by and Uncategorized | Comments Off on Four Benefits of LED Lighting in Signs

Although the type of bulbs used in your car taillights or those in a stoplight might not interest you, they should. In recent years, advancements in science and technology have allowed LEDs, which previously held a minority of the market, to be installed in countless machines from cars to airplanes, but their most eye-catching use by far has been in the illumination of LED signs for businesses. Vivid colors and intense brightness make them ideal for attracting new customers, but what else makes them so special? Energy Efficiency Known scientifically as light-emitting diodes, the light seen from LEDs is actually the result of released photons from excited electrons. Unlike traditional lights with circuits and wires, these modern alternatives can be powered with very little electricity. The US Department of Energys estimates that the highest-rated LED bulbs use about 75% less energy than traditional lighting options, and these savings can be directly reflected by your decreased monthly energy bill. Longevity While the bulbs used for business signs in years past had a short life span and needed replacing on a regular basis, one LED light can last for 50,000 continuous hours. This all but eliminates the need for employees to maintain the lights on your business sign for over 13 years (depending on how many hours per day your sign is operational). Even though the upfront cost might first deter store owners from changing their traditional lighting system, in the long run, LED lights are far cheaper. As an added benefit, unlike standard lights that will simply burn out when they have reached their expiration, LEDs will slowly fade, as the diodes can no longer output such high levels of light. This means the stress and inconvenience caused by a suddenly dark light or a missing letter in your business’s name is a thing of the past since LEDs actually give you a warning of their impending failure. Durability As evidenced by their use in outdoor conditions, LEDs are able to withstand extreme temperatures and weather with little effect on their overall operation. This is great news for business owners looking for exterior signage and lighting options. Besides just weather, they are also resistant to shock and impact, making outdoor LED lighting the superior choice to any other system. Versatility The final main benefit of LEDs for your sign is their ability to produce a wide range of colors, patterns, and effects. While traditional neon and fluorescent signs come in a limited spectrum of colors (with little room for flashes or animation), LEDs are individually programmable for a more eye-catching...

read more

3 Business Signs That Pass the Right Message to Your Customers

Posted by and Uncategorized | 0 comments

As a business owner, there are many things you would want to say to your customers, such as what you sell, where you’re located, what offers you have and so on. However, you cannot do all this by yourself. Business signs can help you convey the right message to the right audience and greatly improve sales and customer satisfaction. Read on learn more about three options you have for signage. Outdoor signs Outdoor signs are the most common. They are big and boldly displayed for everyone to see. Their main aim is to alert all and sundry that your business exists and that they should come see what you have to offer.  As a result, they are effective at bringing in new customers. Often, outdoor business signs are simple, just featuring the name of the business and the logo, if you have one. The fewer the details, the larger and more visible your signs will be. If your business operates after hours, adding lighting to the sign will ensure people see it at night too. Informational signs Informational signs can either be indoors or outdoors. As the name suggests, their main aim is provide additional information to your customers. These signs compliment outdoor signs by letting people get a better understanding of the business even without steeping inside. Mostly, outdoor informational signs are used to relay information such as pricing of items, announcing sales, announcing introduction of new products or even announcing recalls. Informational signs should also bear contact details. Indoor informational signs also provide vital details to the consumer. These communicate important details such as which products are on offer, where different categories of products are located or details about different products. Indoor informational signs can also provide information such as payment options, admission of pets or presence slippery floors. Such signs reduce the need for customers to engage excessively with the business owner, giving you enough time to handle sales instead. Directional signs Directional signs aid customers to locate your business premises within an establishment. These signs ensure that once customers have seen outdoor signs on the outside, they are able to trace where your actual store is located and complete a sale. As such, directional signs will guide customers through staircases, multiple shops or through different isles within a retail store. Depending on what business you have—formal, retail or hospitality—you can get different types of signs created for you. You can go for the versatile and unique signwriting, contemporary printing or simple engraving and painting. Talk to sign writing companies for more information about your...

read more

3 Tips From the Pros for Effective Business Signage

Posted by and Uncategorized | 0 comments

The signage outside your business is important for bringing customers through your front door, as no one will frequent a business that they cannot find. They may also keep walking if they cannot distinguish the name and type of company. Inside your store or other establishment, you may need to call attention to special products and offers to increase sales. However, simply putting up a sign may not be enough to get the attention of customers, and in some cases your signage can be a distraction. Note a few tips from the pros for creating effective business signs. 1. Keep it simple You might want a font in a style that reflects your business or product, but you also need to choose something that is simple and easy to read. One common mistake that many business owners make is using a very decorative font for their entire sign to match the font used for their company name. If it’s too fancy, it may be downright unreadable. Instead, opt for a fancy first letter and then use a block text for the rest of the wording if you must have something scrolling or ornate. Or use the fancy font for your business name but choose something simple for your message or slogan. This will ensure customers can actually read the sign, even from a distance. 2. Location, location, location Location is important for real estate, but also for your signage. Too often business owners are focused on creating their signs without thinking about where they will be located, but this is vitally important. Can your front sign be seen from the road and across the parking lot? Can it also be seen by those simply walking by? A front sign cannot be hidden from a distance, but it shouldn’t be so high up on a building that pedestrians cannot see it either. Inside the building, the same rules apply. A sign should be visible from any part of the building but should also be located where it applies. For example, signs that call attention to limited sales might be located right at the entrance, rather than at the checkout area. A sign does very little good if it’s located where customers might not see it until they’re done shopping. 3. Go digital Standard old-fashioned signs are good, but digital signs can be even more effective. Blinking, flashing, multi-colored signs can catch the attention of more traffic outside your building. They can also be used to call attention to special sales or products inside your store. If you notice that your standard signs don’t seem to be making a difference with customers, digital signs might be what you need. For more information, contact a business such as Kirkby Bros...

read more